Unless you've been living under a rock for the past decade or so, you'll know that Netflix is the video streaming platform to beat. Even though Disney+ and HBO Max, among others, are beefing up their efforts to try and compete, Netflix still owns roughly 50% of the market in the United States and the numbers likely tell the same tale across the world.
With that said, a new report suggests that Netflix is looking to expand and penetrate the video game industry. Is Netflix Video Games a Real Thing? Netflix's Minecraft: The Story Mode is based on Telltale Games' video game of the same name.
Information of Netflix's rumored expansion comes from The Information, which cites "people familiar with the situation" as its source.
According to the report, Netflix has already begun reaching out to key figures within the video game industry as they search for an executive to help usher in their video game expansion. It also suggests that Netflix plans on taking a page out of of Apple's book. In particular, by following its business model for Apple Arcade.
For those that don't know, Apple Arcade is a video game subscription service that allows consumers to stream and download ad-free games. At the moment, Netflix has yet to decide if it wants to develop or publish games or if it will work with external publishers. However, what is confirmed is that Netflix wants its games to be ad-free.