With its most recent proposal plans, Microsoft is likely to eventually end up owning Activision Blizzard. The next question, then, would be, what will Sony do if that happens? If you believe a recent report, Sony will retaliate by making a similarly massive acquisition.
The latest word on the grapevine is that Sony will bring out the Brinks truck to buy Take-Two Interactive if Microsoft ends up owning Activision Blizzard.
Believe it or not, Take-Two isn't as large as most believe, and buying it could cost considerably less compared to Activision Blizzard to buy. The holding company behind the developers of NBA 2K (2K Games), Grand Theft Auto (Rockstar Games), and WWE 2K (Visual Concepts) is has a market cap of "only" $20 billion.
You could argue Microsoft started the entire acquisition trend when it bought ZeniMax Media in late 2020 as the COVID-19 hit its peak. Since then, we've seen several bigger companies acquire independent publishers, with Embracer Group paying a relatively small amount to take everything Square Enix owned outside of Japan.
