In a move that was probably telegraphed in hindsight, big-time video game publisher, Take-Two Interactive, has acquired Zynga, the company behind mobile and social titles like FarmVille and Words with Friends, among several others.
What does the Zynga acquisition mean for Take-Two's future?
Take-Two Interactive is a massive video game holding company that owns some of the largest and most popular video game developers in the world, including 2K Games and Rockstar Games. As per The Wall Street Journal, Take-Two secured Zynga for $12.7 billion. Both companies expect the transaction to close by 2023.
The Zynga acquisition is the first of its kind in 2022. It is also easily one of the largest acquisitions in video game history. The figures exceed Microsoft's ZeniMaxMedia buyout last year by a significant amount. The move gives Take-Two a serious boost in the mobile game market, and we think it's only a matter of time before Take-Two decides to release even more mobile ports of its classic titles.
With its acquisition of Zynga, Take-Two is now one of the largest publishers in both standard video games and mobile games.
Unlike other industries, the video game industry has benefited from the COVID-19 pandemic. Case in point, Electronic Arts acquired Metalhead Software and Codemasters. Meanwhile, Sony boosted its first-party studio lineup with multiple acquisitions including Bluepoint Games and Housemarque. We can expect the trend to continue well into 2022.
At the moment, fans of Take-Two's games can look forward to the publisher's robust lineup of games that are expected to be released within the next few months. March, in particular, is a big month for Take-Two as Tiny Tina's Wonderlands (March 22), Marvel's Midnight Suns, and WWE 2K22 are set to hit the market by then.