Both e-sports and cryptocurrency are amongst the biggest new tech industries to arise in recent years, and by the looks of things they are here to stay. Financial analysts seem to think so, and various companies are betting on it with long lasting deals. As are Riot Games and cryptocurrency exchange site FTX, who have just finalized a 7-year deal together.
As a part of the partnership, FTX will sponsor League Championship Series (LCS) games and its branding, name and logos will be displayed as advertisements at these matches for the next seven years, if not longer should they decide to renew the deal.
FTX is also going to deliver its own flavor of data for each League of Legends match. As a cryptocurrency exchange, finance is its particular area of expertise and as part of this deal, various graphs and metrics of in-game gold quantities held by competing teams will appear on displays bearing their branding.
This is already a little more involved than a pedestrian sponsorship agreement, and on top of it all FTX is also directly sponsoring the "LCS Most Improved Player Award". Beyond a greater measure of involvement from FTX's part, this arrangement also sets itself apart from the crowd by being the longest one ever negotiated by Riot Games for e-sports, making it a landmark agreement for the company.