Netflix might be fighting a tough battle against some of the biggest TV companies in the world as they have since launched their streaming platforms, but it remains the top dog. With hits like Squid Game, it doesn't appear like this is going to change anytime soon.

Netflix's investment in the South Korean entertainment industry has paid off massively in recent years, culminating in the overwhelming success of Squid Game.

The popular Korean drama series launched in September and quickly took the world by storm. Netflix confirms that over 111 million people around the world have watched it so far, making it the biggest launch series on the platform ever. Now, the Netflix original series is joining an even rarer company as the streaming platform has released unique profile icons of characters from Squid Game, that viewers can use for their in-app profiles.

What's next for Netflix's Squid Game series?

Netflix to confirm that a second season of Squid Game is coming.