Squid Game cost Netflix millions, but not as much as you'd expect

When you look at it from a purely economical standpoint, Squid Game is arguably Netflix's most lucrative investment to date.

This kind of win is crucial for Netflix. The streaming platform currently finds itself struggling to maintain its viewership in the United States as it contends with several other streaming platforms such as Disney+ and Amazon Prime Video. On the flip side, Netflix's success when it comes to its South Korean investments might encourage other platforms to do the same, which suggests that Netflix might have just given its competitors an idea.

At the moment, there are reports that studios are looking at the possibility of making games inspired by Squid Game. If Netflix wants, they could do this themselves and make a video game adaptation. The platform already owns the IP and it's no secret that it wants to get into the video game space.

Of course, these are all hypotheticals and the fact remains that Netflix is one step ahead of other streaming platforms when it comes to supporting foreign media.