It appears that Bridgerton's time at the top spot as the most-watched show to launch on Netflix has come to an end. The period drama, which was released back in December 2020, racked up 82 million viewers within its first 28 days to become Netflix's bigger ever series launch. Less than a year later, Squid Game has displaced Bridgerton by a proverbial mile after 111 million users around the globe watched the Korean drama in its first 28 days of airing.

Netflix's investment in Korean films and series has paid off

Squid Game Outs Bridgerton As The Biggest Ever Launch On Netflix

Netflix only started investing in Korean films and series sometime in 2015. Fast forward to today and Netflix's investment is starting to pay dividends. Squid Game is just one of the many Korean films and series that are making a lot of noise on the popular streaming platform.

Part of the reason why the nine-part series, which debuted in September, is so popular is because of how relatable it is, at various levels. The story revolves around a group of people drowning in debt who decide to join a game with the promise of winning a huge sum of money.