Square Enix as a company has produced many hits. The studio has developed the likes of the Final Fantasy series which sold over 176 million copies worldwide.
However, the game developer often focuses on the Japanese market first when developing games. These titles often lean heavily on Japanese culture and are mostly just translated into other languages.
During the most recent financial report from Square Enix, the company mentioned a shift in its focus to increase sales numbers. While the company has confirmed that it has "set new records for full-year net sales", Square Enix wants to "enhance [its] presence in the global market."
The company cited that Japan has "graying demographics" for video games. The Japanese population is the oldest in the world with 29% of its population being over 65 years old.
Square Enix said in its annual report that it is "critical for [its] business that [it] produce hit titles that speak to the global market." The company statement adds, "for our Group to better focus on developing titles for the global market in this changing environment, we need to concentrate our limited resources on the development of strong and robust titles."
