As the holiday season approaches, Sony Interactive Entertainment has launched a spirited PlayStation 5 holiday ad as part of its latest marketing wave for the imminent launch of the slimmed down version of the PlayStation 5. It's a reel filled with emotions that showcases what players encounter while delving into the immersive worlds of PS5 games. From the intense encounters with the Clickers in The Last of Us Part I to the delightful interactions with creatures in Hogwarts Legacy and Final Fantasy XVI, the ad encapsulates the emotive power of gaming.
Andrea Perez, SIE's senior vice president of global marketing, shared on the PlayStation Blog that the advertisement aims to highlight the emotional thrills sparked by playing on the PS5. Sony's timing is strategic, as the company heads into a holiday season where it expects more console supply than ever since the launch of the PS5 in November 2020.
The advertisement comes just as Sony prepares to release a new PS5 model this month. Both standard and Digital editions of the new PS5 Slim will hit the markets, boasting a reduction in volume by more than 30% and in weight by 18% to 24% compared to the original. The PS5 Slim also introduces a new feature - the Digital Edition will support an attachable Blu-ray disc drive, available for separate purchase, catering to the versatility that modern consumers crave.
Furthermore, the new PS5 Slim bundle will include Call of Duty: Modern Warfare III and/or Marvel's Spider-Man 2. This is an enticing package for gamers at the same price as the PS5 Slim with the Ultra HD Blu-ray disc drive, bundling them at no additional cost. This move reflects Sony's drive to deliver value to its customers during the festive period.
