As the holiday season approaches, Sony Interactive Entertainment has launched a spirited PlayStation 5 holiday ad as part of its latest marketing wave for the imminent launch of the slimmed down version of the PlayStation 5. It’s a reel filled with emotions that showcases what players encounter while delving into the immersive worlds of PS5 games. From the intense encounters with the Clickers in The Last of Us Part I to the delightful interactions with creatures in Hogwarts Legacy and Final Fantasy XVI, the ad encapsulates the emotive power of gaming.
Andrea Perez, SIE’s senior vice president of global marketing, shared on the PlayStation Blog that the advertisement aims to highlight the emotional thrills sparked by playing on the PS5. Sony’s timing is strategic, as the company heads into a holiday season where it expects more console supply than ever since the launch of the PS5 in November 2020.
The advertisement comes just as Sony prepares to release a new PS5 model this month. Both standard and Digital editions of the new PS5 Slim will hit the markets, boasting a reduction in volume by more than 30% and in weight by 18% to 24% compared to the original. The PS5 Slim also introduces a new feature – the Digital Edition will support an attachable Blu-ray disc drive, available for separate purchase, catering to the versatility that modern consumers crave.
Furthermore, the new PS5 Slim bundle will include Call of Duty: Modern Warfare III and/or Marvel’s Spider-Man 2. This is an enticing package for gamers at the same price as the PS5 Slim with the Ultra HD Blu-ray disc drive, bundling them at no additional cost. This move reflects Sony’s drive to deliver value to its customers during the festive period.
The company has confirmed that the new models will launch in Japan on November 10, with PlayStation Direct and the select few retailers in the United States getting them later in November. A global rollout is expected in the months to follow, marking a significant expansion in the PS5’s availability since its initial release.
Sony’s holiday campaign doesn’t just set its sights on the new PS5 Slim but it doubles down on the gaming experiences its console offers. With award-winning experiences, including last year’s GOTY frontrunner, God of War: Ragnarok, front and center, Sony is making a concerted effort to emphasize its biggest strength – an advantage it plans on doubling down on following concerns regarding its live-service plans.
As part of the campaign, Sony has produced a range of adverts set to dominate TV commercial breaks, which further solidifies the PS5’s position in the market. The new branding aims to keep Sony at the forefront of consumers’ minds as they navigate the holiday shopping season, with the PS5 Slim expected to bolster system sales in the coming months.
The “Feel it Now on PlayStation 5” campaign is a testament to Sony’s commitment to not only provide innovative and powerful gaming hardware but also create compelling narratives that resonate with gamers globally. With the PS5 Slim launching soon, Sony’s robust marketing efforts are poised to captivate audiences and drive momentum for the PlayStation brand.
With Sony’s promise of a holiday season replete with consoles and special offers, gamers have much to look forward to as the end of the year draws near.
Speaking of Sony, it’s believed that FromSoftware is working on a new exclusive for its long-time partners.
