Sony Interactive Entertainment is readying itself for a surprising expansion into cloud gaming.
Amidst rising concerns about the anti-competitive effects of the Microsoft-Activision merger, which, according to the UK's CMA, could give Microsoft unprecedented power in cloud gaming, Sony is aiming to navigate this evolving landscape.
Cloud gaming presently accounts for less than 3% of the global gaming market, but it's hard to deny its potential.
SIE's CEO, Jim Ryan, affirmed the company's plans for cloud gaming in its recent business presentation where, among other things, the company also talked about its plans for new franchises, the success of the new PS Plus, and the sales figures of the PSVR 2. In the said presentation, Ryan expressed the importance of the growing trend towards mobility in gaming, indicating that Sony has some aggressive strategies for this relatively untapped sector.
While details of these plans remain under wraps, the emphasis is clearly on exploiting the increasing trend toward mobility through the power of cloud technology.
