If video game developers ever need a lesson on how to make their players go on a wild goose hunt (or, in this case, a mad cow chase), then look no further than Blizzard Entertainment.

After welcoming the massively successful release of Diablo 4, which has been well-received by critics and audiences alike, Blizzard is now stringing fans along by denying that a Secret Cow Level exists in the game only to hint at its existence, even going as far as to leave in-game items that may or may not bring players to a pocket world filled with demonic bovines.

And, while it's easy to believe that this obsession isn't grounded in reality, there's actually enough evidence to prove that a Secret Cow Level is in Diablo 4, or, at the very least, is being planned to be added to the game.

Though the Diablo general manager, Rod Fergusson, categorically stated that there isn't one, due to the game's serious tone, an army of dedicated players is convinced that Blizzard is pulling another prank. Their reasoning? A heap of data-mined evidence that points towards an elaborately hidden cow level, lying in wait to be discovered.