For decades, several have pushed the narrative that "console gaming is dying," but if you ask one of the executives behind Activision Blizzard's most successful runs, this will never happen.
Former Blizzard Entertainment president Mike Ybarra, who left Microsoft earlier this year, went on X to air his candid remarks over the weekend. He said, "Those losing push the narrative that fits for them. Consoles will never die in my opinion," which many took as his way of saying that Microsoft is going in the wrong direction.
For years now, Microsoft's gaming arm has focused more on software sales and boosting the Game Pass subscription numbers than selling the Xbox itself. It's not just the overall lack of exclusives either despite the massive number of studios it has under its portfolio. Rather, it's the fact that it's content with giving away its system sellers to PlayStation, with Indiana Jones and the Great Circle being the most recent example. To make matters worse, Microsoft is currently under fire for taking so long to approve third-party publishers requesting for certification to release their games on Xbox and for requiring "parity" between the Xbox Series S and Xbox Series X, which has already caused it to miss out on Black Myth: Wukong and Enotria: The Last Song just this month alone.