Many of us relish a good treasure hunt, seeking out hidden gems or secrets. But what if the treasure was more ethereal - more digital? What if the treasure were a teaser trailer for the much-anticipated Payday 3 from Starbreeze Studios? Now, that's a chase we could all enjoy.
In an audacious ploy befitting the stealth-focused gameplay of their franchise, Starbreeze chose to clandestinely bury their new trailer for the upcoming Payday 3, a first-person shooter title set to release on September 21. Unfortunately, this move seemed to take the concept of going under the radar too literally. For five days, the hidden trailer went undiscovered, concealed behind the existing trailer on the Payday 3 website.
This ingenious tactic, while aptly embodying the very spirit of the game's central theme of stealthy criminality, only worked if the volume slider was turned all the way down, or if the site was visited in Google Chrome's 'Incognito' mode. However, despite the robust Payday fanbase's evident love for Easter eggs, this one proved a touch too elusive.
In the end, Starbreeze's clever ruse veered into the realms of the truly whimsical, resulting in a fascinating slice of marketing lore. Growing impatient, Starbreeze took to Twitter, initially dropping cryptic prompts to nudge fans toward the trailer. After this proved unsuccessful, the developer's method of hinting morphed into something considerably more outlandish - poetry. And not just any poetry, but verse that was an unabashed exercise in the absurd.
