A bevy of new features is coming to the Netflix iOS app, which was made available in the App Store on January 16, Monday. With the introduction of parallax effects for moving elements, smoother animations, and big changes to the refreshed user interface, the update raises the benchmark for delivering a streaming experience.
The changes are obvious as soon as you open the updated Netflix iOS app, with large cards advertising new movies and series available on the platform, displayed on the home page.
You will notice a shifty movement of those cards, thanks to the parallax effect. This feature uses the iPhone's accelerometer to track movement, offering the user a more immersive experience. But this is only a part of the redesigned user interface which now includes a more intuitive filter mechanism, easier engagement with other profiles and searching regardless of your position in the app.
Former Netflix UI and product designer Janum Trivedi shared his feelings about the project on Twitter alongside a brief video preview of the app's new user interface. He was a part of the team that started working on this rehaul in 2022, stating that a more fluid and polished user interface, that is easier to use and provides a delightful experience, was his goal while leading this project.