2023 was a wild year for the gaming industry. Despite game sales going up, the year was dominated by waves of layoffs (in spite of massive executive payouts) and companies shutting down. However, Nacon's Head of Publishing, Benoit Clerc, thinks he knows what is really going on.
, back when the COVID pandemic had us all holed up at home, the gaming industry was on fire, and companies were throwing money around like confetti, planning all these games - a phenomenon that took just about every other industry with a hand in home entertainment for a run.
Apparently, what we're seeing now is the result, which is a ton of games hitting the market. On a platform like Steam, you might see 60 games drop in a single day, which makes it nearly impossible for most developers to stand out in such a crowd and make those crucial sales.
This explains why Nacon is trying out new strategies to navigate the overcrowded game industry. The French developer isn't simply throwing games out there anymore - now, it's making sure each release comes with its own distinct mark and makes a suitably large splash.