The fusion of the digital and edible worlds continues to amaze us as Blizzard and Burger King have partnered to create and offer Diablo 4 gamers Lilith and Inarius-inspired burgers in South Korea.
This flavorful marketing strategy is part of Blizzard’s colossal campaign for the critically acclaimed Diablo 4, one of the most popular and best-selling game releases of the year.
Diablo 4’s launch has gone incredibly well, save maybe for the controversies surrounding its “macro transactions”. Not ones to rest on their laurels, Blizzard is keen on keeping Diablo 4 atop the players’ heads, giving gamers a smorgasbord of new content to devour, akin to the delicious burger offerings. For instance, the forthcoming July is huge for Diablo 4 with the introduction of the game’s First Season and its paid Battle Pass. These are critical elements in the strategy to keep players engaged and maintain the game’s profitability as a live service product.
Onto the meat of the story: Burger King is no novice when it comes to crafting gaming-inspired burgers. It has previously partnered with games like Call of Duty and media entities like Spider-Man: Across the Spider-Verse. But, for this Diablo 4 campaign, Burger King is spicing things up with Lilith and Inarius-themed burgers. It’s an audacious play, stacking digital realms and real-world palates in one fell swoop.
While the burgers might look similar at first glance, each is said to carry the essence of their namesake characters. The Lilith Burger promises to be the spicier of the two, a fitting tribute to the fiery Diablo character, while the Inarius Burger leans on sweet sauces, echoing the angelic character’s heavenly sweetness.
Unfortunately, these unique promotional offers are currently only available in South Korea.
To commemorate this fiery collaboration, a Diablo 4 concept store by Burger King will operate at the Seolleung Station branch in Seoul for six weeks. The store will immerse visitors in Diablo 4. Even more enticing, customers who purchase the new products will receive item codes that players can use in Diablo 4, adding another layer to this immersive gaming and dining experience.
As we dive into this interesting fusion of fast food and gaming, it’s clear that Blizzard and Burger King are innovating at the crossroads of two industries.
This intriguing partnership not only capitalizes on Diablo 4’s immense popularity but also allows fans to taste the heat of the game’s universe, quite literally.
Between asking Megan Fox to read the eulogy of player deaths in Diablo 4 and an unfortunate coincidence regarding the Canadian wildfires and its ads in New York and now, this, Blizzard’s marketing team has definitely been cooking lately.
