They say that the devil works hard, but Square Enix's marketing team, specifically for Final Fantasy 16, works a lot harder. A month after we saw a barrage of marketing campaigns from Square Enix as it tried to keep atop mainstream consciousness against other industry giants like The Legend of Zelda: Tears of the Kingdom in May and Diablo 4 just a few weeks before it came out, Square Enix can finally rest on Odin's laurels and celebrate a hard-earned victory.
Key Takeaways
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Final Fantasy 16 sold three million copies in its first six days.
The game, a PS5 exclusive, succeeded despite other major releases.


