Electronic Arts might have lost its exclusive hold on the Star Wars gaming license, but it has continued to work with Disney. In addition to its massive slate of upcoming Star Wars titles, EA is also partnering with Marvel on a multi-game deal.
EA's chief operating officer, Laura Miele, had this to say in the official announcement: We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players. We can't wait to see players' reactions when they suit up as Iron Man and do the extraordinary things this Super Hero is known for. According to Bloomberg, the seeds of the partnership were initially planted four years ago when Miele sought advice from Marvel Studios president, Kevin Feige, on overseeing EA's massive fleet of gaming studios. She later reached out during the pandemic and established rapport with Jay Ong, Executive Vice President at Marvel Games. This all led to the deal that will start with EA Motive's Iron Man game, which recently began playtesting.
Unfortunately, EA refused to reveal more about the other Marvel titles it's currently working on. However, EA claims this strategy is part of the company's attempt to attract customers it usually doesn't cater to with its popular titles. We can only assume that EA is talking about its best-selling sports franchises, which includes FIFA and Madden NFL, as well as its shooter series, Battlefield, among others.