Disney Plus subscriptions set for another price bump

Thankfully, audiences across Canada, the UK, France, Germany, Italy, Sweden, and various other European countries can anticipate the introduction of Disney+'s ad-supported tier starting on November 1. Within Europe, the ad-supported option will start at £4.99/€5.99 per month, and across Canada, it will launch at a monthly rate of $7.99.

Nonetheless, a policy that might not sit well with Disney+ subscribers is the recent announcement outlining the company's intention to clamp down on password sharing, mirroring the contentious strategy previously adopted by Netflix. Expressing his perspective on this matter, CEO Bob Iger shared his thoughts, stating: We're actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family. We will roll out tactics to drive monetization sometime in 2024. Disney has a 67% majority stake in Hulu, but it will purchase the remaining 33% stake from Comcast by the end of next year.

Netflix's recent approach to password sharing, despite facing initial public criticism, has proven to be a strategic success. Although Disney is considering a similar approach, adopting a barrage of new policies all at once doesn't come across as the most prudent strategy.

As numerous households are currently streamlining their active subscriptions, Disney might unintentionally position itself for potential subscriber cuts. Moreover, the timing doesn't seem quite right given the limited new content Disney can offer its subscribers as a result of the Hollywood strikes.