Disney Plus is getting a price increase ahead of ad-supported tier launch in December

Disney Plus subscribers will have to pay more for an ad-free version of the streaming service starting in December.

Disney is following through with the promise it made in March that a cheaper Disney Plus is coming later this year.

Marvel's Echo series is one of the shows you'll have to pony up more for to enjoy watching.

According to Disney, the company will roll out the "Disney+ Basic" on December 8 this year. The ad-supported plan will cost $7.99 a month, displacing the current ad-free plan. Also, Disney is enacting a price hike for the ad-free plan, "Disney+ Premium", on the same day. You'll need to spend $10.99 a month or $109.99 a year (a significant jump from the current $79.99) if you want to watch your favorite Disney+ shows without ads.

If you're worried that Disney+ wants subscribers to shell out more to skip ads, don't be. Disney CEO Bob Chapek reassured audiences during the company's third-quarter earnings call that the Basic plan will have "lower ad load and frequency to ensure a great experience for viewers." To be more specific, Disney intends to keep ad breaks to around four minutes an hour.

In addition, kids' profiles won't have ads. Finally, Disney is expecting the ad-supported tier to launch on all international markets by next year.

We're curious to see how having ads will affect the behavior of subscribers on Disney+.

Streaming services prided themselves on an ad-free watching experience for years. Now that Disney has opened the floodgates, other companies will follow. We know for sure that HBO Max and Netflix are planning to launch ad-supported tiers within the next year. In the case of Netflix, it will impose content restrictions for its cheaper plan.


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Disney Plus isn't the only streaming service that's getting a price increase. The company is also adjusting the price of its other offerings. Hulu's prices will go from $6.99 to $7.99 and $12.99 to $14.99 for its ad-supporter and ad-free tier, respectively, starting on December 8. Meanwhile, ESPN Plus will now cost $9.99 a month (from $6.99) on August 23.

It's interesting that Disney is one of the first to implement an ad-supported plan when the streaming service is one of the newest ones on the market.

Disney Media & Entertainment Distribution chairman, Kareem Daniel, believes that the new pricing lets the company "cater to the diverse needs" of its viewers. After welcoming 14.4 million new subscribers for Q3, it will be interesting to see if next year's numbers will reflect a similarly positive trend once Disney implements the Basic and Premium plans.

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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