Disney CEO thinks that the price of Disney Plus should be higher

Disney CEO Bob Chapek justified the recent Disney+ subscription price increase by saying that it should be even more expensive.


Three years after launching in 2019, Disney+ has proven itself to be a worthy contender to Netflix's throne. Most recently, Disney confirmed that its entire subscription base has now eclipsed that of Netflix. This would suggest that it's only a matter of time before Disney+ alone becomes larger than Netflix.

The Disney CEO all but confirms that Disney+ will only get more expensive in the future.

Until then, Disney+ will have to continue to prove its value to subscribers by offering new and old Disney content to keep audiences hooked in the long term. But, if you ask Disney CEO Bob Chapek, the content library of Disney+ is already worth more than what customers are paying for it.

Variety reports that Chapek sees the content offered by Disney+ as far superior when you consider its current and incoming price point. Chapek is even confident enough to say that making Disney+ more expensive won't have any impact on its success.

Specifically, Chapek described Disney+ as "underpriced", which isn't exactly wrong.

Disney+ currently has a lot of must-watch shows right now that make its current cost well worth it.

At $7.99 a month without ads, Disney+'s current price is the cheapest compared to the big hitters in the streaming space such as Amazon Prime Video, HBO Max, and Netflix. Once the price increase hits later this year, the ad-free version will cost $10.99 a month. It's a massive bump for sure, but not necessarily enough for the service to lose its value proposition. Keep in mind, Disney+ is still technically available for $7.99 a month by December, you'll just have to put up with the ads.

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If nothing else, Chapek wasn't wrong when he said that Disney has "an embarrassment of riches in terms of the plethora of content we have coming from our creative engines."

The most recent D23 showcase proved just how bright the future is for Disney+ and Disney as a whole. The entire Marvel Cinematic Universe lineup alone is the envy of its competition. When you throw in the likes of Inside Out 2 and The Mandalorian Season 3, among others, then you've got a complete package that should dethrone Netflix sooner rather than later unless the streaming giant makes drastic changes.

Ray Ampoloquio
Ray is a lifelong gamer with a nose for keeping up with the latest news in and out of the gaming industry. When he's not reading, writing, editing, and playing video games, he builds and repairs computers in his spare time. You can find Ray on Twitter.
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