Bloober Team, a studio that has made a name for itself as a purveyor of psychological horror games, is reinventing itself as it moves away from the atmospheric, narrative-driven titles it has been known for.
In its next chapter, which it's dubbing Bloober Team 3.0, the studio will focus on developing "mass-market horror" projects that prioritize action and player interaction.
According to the studio, the first game to embody this new philosophy will be the much-anticipated Silent Hill 2 Remake.
Piotr Babieno, Bloober Team's CEO, spoke with Engadget about this strategic shift. "We focused on the story, we focused on the mood, we focused on the quality of graphics and music," Babieno explained. "But we didn't put a lot of attention on the gameplay mechanics." But as the company transitions into Bloober Team 3.0, that's set to change.
Despite the success of atmospheric titles like Layers of Fear, Observer, and The Medium, the studio believes a change in the direction is necessary to reach a broader audience. Babieno acknowledged that the company hit a creative ceiling with its psychological horror games, and the move to mass-market horror is a fresh, new approach to breaking that barrier.
