Blockchain and NFTs are divisive subject matters that have generated a lot of chatter within the gaming industry over the past year. Some companies, like Valve, are vehemently against the concept. On the other hand, others are all open to trying it out, like Ubisoft and Konami. Some companies have changed their minds about NFTs following fan backlash such as GSC Game World.

Following reports over the weekend that Activision Blizzard had sent surveys to select fans to gauge their interest in NFTs and play-to-earn gaming, among others, some thought that the publisher was jumping on the bandwagon.

As it turns out, this isn't the case.

Blizzard's president, Mike Ybarra, denied that the company is involved in this emerging gaming trend. Ybarra mentioned on Twitter that "No one is doing NFTs." Unfortunately, Ybarra did not reply to subsequent tweets asking if Blizzard knew about the contents of the poll.