As if wanting to silence the naysayers who say that it never really spends as much on marketing its exclusive titles amidst rumors that it allegedly paid Game Science to make Black Myth: Wukong exclusive on PlayStation 5, it goes all out on what's easily its biggest first-party title of 2024.
Astro Bot, Sony's first AAA platformer in a while and "accidental" mascot—you're a liar if you said that Sony always thought of making a sequel to Astro's Playground—is coming out on September 6. Ahead of its release, Sony is ramping up its efforts to turn this blue robot into a household name outside its existing fanbase.
Over the weekend, photos of a huge replica of the titular android went viral online as onlookers spotted it around Citylink Mall, which is situated next to a convention center and the Taipei Nangang subway situation. If that's not enough to convince you, then you might want to remember that Sony put up an Astro Bot pinball table earlier this year in the middle of the Champions League final right next to Wembley Stadium. Other users all over the world are also reporting seeing Astro Bot more, including Japan, China, the United States, United Kingdom, Hong Kong, and even India. It's clear Sony wants as many eyes as possible on their latest mascot.