Why most sports fans are still going to buy NBA 2K24

Believe it or not, a vast majority of NBA 2K players don't really care about the VCs and the Battle Pass - they just want to play ball.


With more than 130 million units sold in over 20 years, the NBA 2K franchise is one of the most popular sports sims of all time.

As the release of NBA 2K24 draws near, various social media platforms are buzzing with a healthy mix of excitement and skepticism. As is always the case with annual sports sims, fans are debating whether a new entry is worth the price or if they should stick with older versions, specifically NBA 2K23, and maybe even NBA 2K22, whose servers will remain up until the end of the year. 

For some, the NBA 2K series might seem like an annual routine of repackaging with mere roster updates. But, there’s a lot more to each new release than meets the eye, particularly a fresh experience. Contrary to other sports sims, which, more often than not, are basically just prettier versions of the older entry, each NBA 2K game offers a distinct if fresh experience. The sheer joy of exploring the latest features and adapting to game mechanics, sometimes to the point of frustration, is all part of the package.

The premium cost is a significant factor in this discussion. If 2K focused solely on addressing the feedback from the previous game, perhaps players would feel more justified in purchasing every release. The ever-evolving nature of 2K’s gameplay dynamics has both supporters and critics. While some appreciate the fresh approach, others long for a more consistent experience. The question is: should they adapt and enjoy, or critique and quit?

While 2K Sports isn’t without blame for all the flack, at the very least, each new NBA 2K game tries to improve over its predecessor.

But what drives the decision for many? One aspect is the content. The offline modes of 2K, notably MyNBA and MyNBA Eras mode, offer unmatched sports simulation experiences. With options to recreate historic matchups, players can go and relive iconic NBA moments, simulating games into the future or traveling back in time to pivotal NBA seasons.

Furthermore, the introduction of a new feature for NBA 2K24, Mamba Moments, only add to the anticipation.

The cover star of NBA 2K24, the former Los Angeles Lakers superstar, who passed away in a tragic accident in January 2020, has had a storied career with two distinct “halves”, characterized by his iconic jersey numbers, “8” and “24”, both of which have since been retired by the team – a distinction that the legendary hard worker can claim as only his own.  

The addition of crossplay might be enough to put NBA 2K24 atop the list of the best-selling entries in the series.

For others, the game’s social and multiplayer aspects play a pivotal role. Crossplay, introduced in NBA 2K24, allows players to enjoy MyNBA online with friends across different consoles – a feature noticeably absent in older installments. This functionality alone makes the game a more inclusive experience, bridging gaps between console ecosystems, serving as the primary reason for why many people flock to it at launch.

And then there’s the undeniable allure of the community and culture surrounding the game. The FOMO (Fear Of Missing Out) associated with 2K releases is real. There’s a sense of camaraderie during the initial weeks after a release, where players grind, build, and discuss the game’s nuances.

However, it’s also worth noting that 2K, unlike some other annual sports franchises, doesn’t merely slap a new coat of paint and call it a day. As previously mentioned, the studio often tweak mechanics, introduce new controls, and improve graphics and lighting. These subtle changes can significantly impact the gameplay experience, for better or for worse.

NBA 2K24 should give us a taste of what a purely current-gen experience will look like.

Additional incentives, like the 12-month NBA league pass offered with the 25th Anniversary Edition, also entice many to make the purchase. Such value-added features, combined with the game’s content, make the proposition more appealing.

As with any popular franchise, cynicism is part of the game. Many are under the impression that 2K has such a strong hold over the basketball gaming world that any form of protest or boycott will barely make a dent. The popularity of 2K isn’t just limited to gamers; it extends to the broader basketball audience, making it a massive behemoth in the gaming industry.

How then, should one approach 2K24? At the end of the day, it’s up to you. For all the criticism 2K Sports receives, especially with its latest monetization feature, NBA 2K24 doesn’t require you to spend money on in-game purchases – you can take your time and get maximum joy as well as value from the game without spending any at all outside of its price. 

NBA 2K24 comes out on September 8.

While it’s easy to dismiss the game as a mere reiteration, there are tangible and emotional reasons players are drawn to the new release year after year.

Whether it’s the love for basketball, the thrill of new features, or the sheer joy of community participation, NBA 2K24, like its predecessors, will likely top the sales charts, regardless of controversy.

Ray Ampoloquio
Ray Ampoloquio // Articles: 7186
With over 20 years of gaming experience and technical expertise building computers, I provide trusted coverage and analysis of gaming hardware, software, upcoming titles, and broader entertainment trends. // Full Bio