Konami is on the cusp of a revolutionary if risky venture with Silent Hill: Ascension, a project created in collaboration with Genvid Entertainment and Bad Robot Games. It's described as a "massively interactive live event" (MILE), which is due to release later this year. It challenges conventional gaming norms and transforms the viewing experience into something a lot more game-like by giving audiences collective control over the narrative's unfolding. But, instead of clarifying things with its latest trailer, all Konami did was create more questions, which may not be the worst thing at all.

According to Genvid CEO, Jacob Navok, a veteran in the cloud gaming industry and the man spearheading this project, his goal is to bring Silent Hill to the masses in a format that blends traditional gaming with interactive storytelling.

In an interview with Polygon, Navok explains that it's inspired by events like Twitch Plays Pokémon, which showed a million people could play a cloud game together, steering the narrative collectively. But, with Ascension, Navok wants to create a product where audience participation shares the story, something akin to a real-time, interactive system that's a hybrid of cinema and gaming.

Novak explains, "I want to create a product where if you shout hard enough, loud enough, if the audience does it together, Frodo will listen to you."