Walmart has struck a deal with mass media conglomerate Paramount Global to give its Walmart+ members free access to the streaming service as an added benefit, starting in September.
With the move, Walmart hopes to draw more members to its paid subscription service. Walmart+ positions itself as giving more value to customers for less. Walmart+ The retail giant Walmart is the world's largest company by revenue and operates a chain of hypermarkets, department stores, and groceries across North America. It introduced Walmart+ as a rival for Amazon Prime in 2020.
Walmart+ features same-day delivery of over 160,000 products as well as discounts on fuel in 14,000 partner gas stations nationwide. A six-month Spotify subscription is also bundled with the membership.
In a statement, Chris Cracchiolo, senior vice president, and general manager of Walmart+ sums up the new partnership: With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too. Eighty-five percent of U.S. households use streaming services and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We're excited about the launch and what comes next for Walmart+. This partnership will make Walmart+ a more attractive competitor to the popular Amazon Prime subscription service which includes Amazon Prime Video among its add-on features along with ebooks, gaming and music streaming. Paramount+