Back in July, several sources reported that UFC and Crypto.com had signed a ten-year partnership deal. The sponsorship was believed to be worth $175 million, making it UFC's largest deal of such a kind, ever. Fast forward to November and the two parties have announced the launch of official UFC NFTs, including a revenue share with the company's athletes.
UFC 268 Packs drop ahead of Usman vs Covington 2 fight
As promised earlier, UFC and Crypto.com just released the UFC 268 Pack NFTs, which includes posters and belt designs based on November 6's fight at the Madison Square Garden, UFC 268: Usman vs Covington 2. According to the announcement, UFC fans will only have limited chances to get their hands on one of the 2,999 qualifying packs that vary in rarity and content.