AI is one of the emerging technologies that has been taking the world by storm. While the technology is still in its infancy, developers are exploring the possibility of using AI to increase productivity in gaming development.
Ubisoft is one of the companies looking to utilize AI for game development. Developers in the company's internal studios are reportedly taking advantage of the Generative AI landscape. Ubisoft is reportedly experimenting with AI technology on all levels of game development, saying: As the world adopts Generative AI at a record pace, GDC 2023 demonstrated its immense potential to profoundly transform creative industries.
Ubisoft is uniquely positioned to lead this transformation, with a strong game technology expertise, over 20 years of proprietary data and assets, and a rich portfolio. Internally, early adoption is fast, with creators and developers of all levels experimenting with the technology and taking advantage of the booming Generative AI landscape. With them, Ubisoft is shaping a responsible framework with talent management and fair use at heart." The financial report adds, "In parallel, teams are leveraging years-long R&D efforts in AI and Machine Learning applications, especially through La Forge, to identify the best use cases and harness the power of this technology to have a positive impact on creativity, workflows, and players' experience."
It is interesting to see one of the biggest companies in the gaming industry exploring AI technology in the development of video games. Ubisoft has a good number of subsidiary studios and a lot of manpower working on its upcoming titles and supporting its current lineup of games.