Assassin's Creed is Ubisoft's most profitable property with more than 200 million units sold across dozens of games since its inception in 2007. But, in recent years, Ubisoft has tried to divest and explore other properties. Unfortunately, this hasn't gone well for Ubisoft, which explains why it's doubling down on Assassin's Creed.
According to the company's latest earnings report, Ubisoft is expanding the size of its development team by as much as 40%. This decision comes amidst a challenging year for Ubisoft. It now seeks to capitalize on the success of its best-selling franchise while laying the groundwork for the company's future.
The expansion plan also plays into Ubisoft's multi-game plan for Assassin's Creed which was announced last year.
This is all on top of the Assassin's Creed VR game and Assassin's Creed Infinity, a hub that Ubisoft will use to let players access Assassin's Creed games going forward - sort of like a real-life Animus minus the nefarious plans by Abstergo.
This expansion plan will only serve to strengthen Ubisoft's commitment to the series, which is its biggest source of revenue at the moment. With its rich history, Assassin's Creed has the potential to continue to remain popular well into the next decade.
By nurturing the growth of its flagship series, Ubisoft is positioning itself as a leading game developer in the industry.
Of course, while Assassin's Creed will make up a huge piece of the Ubisoft pie, it isn't everything. Perhaps the second-best thing to come out of this quarter's earnings report is that Ubisoft didn't say that it will be delaying games outside of the current fiscal year.
Ubisoft used this opportunity to reaffirm its commitment to releasing a handful of new games on or before March 2024, which includes Avatar: Frontiers of Pandora, Tom Clancy's The Division Resurgence, Rainbow Six Mobile, The Crew Motorfest, XDefiant, the perpetually-delayed Skull and Bones, as well as Assassin's Creed Mirage and an unnamed "large game".
Fans can expect to see these games and more at the Ubisoft Forward showcase on June 12.
In other news, Ubisoft's non-gaming Assassin's Creed projects aren't looking so good. The long-gestating adaptation for Netflix recently lost its showrunner with no signs of the ball rolling anytime soon. Given the ongoing WGA strike, don't expect to hear anything about the Netflix adaptation anytime soon.