Toys for Bob has had a long-standing relationship with Activision, having been acquired by the controversial publisher in 2005.

For several years, Toys for Bob had the chance to work on some of Activision's most profitable franchises, specifically, Skylanders. Then, in 2018, Toys for Bob played a role in bringing back classic platformers in Crash Bandicoot N. Sane Trilogy, which it helped Vicarious Visions make, and Spyro Reignited Trilogy, which it led the development on. After the success of the latter, Toys for Bob worked on the critically-acclaimed and commercially successful, Crash Bandicoot 4: It's About Time.

However, despite It's About Time's success, Activision's commitment to releasing a new Call of Duty game every year meant that the publisher needed all the help that it could get. Thus, earlier this year, Toys for Bob was relegated to a support studio as it joined several other Activision subsidiaries in working on Call of Duty games.

With that said, it appears that Activision is re-thinking its strategy in light of all that has happened in recent months.