The Lord of the Rings is one of the biggest film series in the history of movies. However, Warner Bros. Discovery still wants more out of J.R.R. Tolkien's Middle Earth.

Warner Bros. Discovery is building a new cinematic universe based on Tolkien's novels. The studio hopes to emulate the success of the Star Wars Universe with its lineup of movies, TV shows, and video games.

Tolkien's Middle Earth is the setting for The Lord of the Rings film series and the spin-off The Hobbit. Recently, Amazon released the first TV show, The Lord of the Rings: Rings of Power, which was very well received by fans of the novels.

An industry insider revealed to The Hollywood Reporter that Warner Bros. Discovery and Amazon hope to create a universe that will rival Disney's Star Wars.

This news comes shortly after Warner Bros. CEO David Zaslav announced the company and New Line Cinema have finalized a deal with Embracer Group to make new films for The Lord of the Rings franchise.