Rockstar Games are geniuses when it comes to making games and building hype surrounding them. They've done this for years and they're about to pull off the same thing again with the next Grand Theft Auto game.

As a matter of fact, as the internet looks forward to the first teaser trailer for GTA 6, or as Rockstar calls it, Trailer 1, its template-friendly teaser trailer announcement appears to have sparked a new trend among fellow video game developers and titles.

This announcement, initially shared on Rockstar's social media platforms, has garnered immense attention, amassing a whopping 133.1 million views and 1.7 million likes on X (formerly known as Twitter) alone, as of the time of writing.

The simple yet evocative poster featuring a date and the iconic GTA style immediately became a focal point for speculation and hype. The teaser's palm trees imagery and color palette reminiscent of the Vice City game have led fans to speculate about the potential setting and themes of the upcoming title.

What's particularly notable about this announcement is the ripple effect it created across the gaming industry.