Target has just announced an exclusive offer that allows the members of its free loyalty program, Target Circle, to purchase a PlayStation 5 for just $349 starting November 25. This rare opportunity comes as part of the industry-wide Black Friday weekend sale and marks one of the first times the hard-to-find console has been made available at such a discounted price.
Target Circle is the big box retailer’s free to join loyalty program that works by awarding members 1% back on every purchase to redeem later. Shoppers simply need to sign up online or via the Target app to access member pricing and earn rewards.
Unlike paid subscription services like Amazon Prime or Walmart+, Target Circle is entirely free in exchange for sharing your contact information and allowing Target to market promotions directly to you. Members earn perks like birthday discounts and early access to sales in addition to the 1% back earnings on every buy.
Price of PS5 Will be $349.99 via Target Circle. https://t.co/VuldcI1yXnhttps://t.co/SKBslFitKR pic.twitter.com/RYHPKTio9n
— Cheap Ass Gamer (@videogamedeals) November 23, 2023
So on November 25, Target Circle members can log in online or via the app and purchase a PlayStation 5 console for $349.99, a massive $150 discount. The deal applies to the standard PS5 with disc drive, not the discless Digital Edition. But considering supply constraints since launch and marked up reseller prices often hovering around $500 and higher, Target’s offer stands out. Those lucky enough to secure one stand to save a lot on a system that rarely sees any discounts or promotions.
Of course this exclusive early access offer is only available while supplies last. And with Target also promoting the deal in its Black Friday advertising, units will likely sell out extremely fast even among the Circle member community.
After dealing with a stock shortage problem for years, Sony came out of the gates this year swinging. PS5 has set a new sales record in every quarter thus far. It’s currently the best-selling video game console on the market by a wide margin with no signs of slowing down. By selling the OG PS5 for a discount, Sony hits two birds with one stone: it clears its inventory to make room for the PS5 Slim and boosts its sales numbers.
Having an existing Target Circle account, payment method pre-configured, and flexibility around exact color or bundle options gives shoppers the best shot at beating out competitors. While nothing guarantees successfully purchasing a flagship console like PS5, Target Circle presents a fantastic opportunity to get a next generation console in time for the holiday season.
Target Circle is available nationwide at Target’s nearly 2,000 US store locations. And shoppers can even join on the morning of November 25 before attempting to buy. So there’s no barrier stopping PlayStation fans from signing up and qualifying for this limited chance offer.
With Sony setting lofty goals for its PS5 sales this quarter, increasing the supply and lowering the price have proven to be excellent strategies to meeting the demand. Of course, it doesn’t hurt that Sony has a stable of solid releases to help drum up hype for the console, including Marvel’s Spider-Man 2, which is one of the nominees for GOTY at The Game Awards on December 7.
With The Last of Us Part 2 and Final Fantasy 7 Rebirth coming out in January and February, respectively, Target Circle’s ridiculous sale offer is the perfect holiday gift for gamers on the prowl for a PS5.
