Only a third of Ring of Power viewers finished the first season

While the numbers are quite low, an Amazon exec disagrees with the notion that the series fell short of its goals. "This desire to paint the show as anything less than a success--it's not reflective of any conversation I'm having internally," Amazon Studios boss Jennifer Salke said.

She shared that the second season will be much more exciting, as the first one was just laying the foundation. "That's a huge opportunity for us. The first season required a lot of setting up," Salke explains.

"It's going to be grittier, more intense, maybe a little scarier," executive producer Lindsey Weber adds. "Certainly, it has a lot of the same other tonal ranges that you find in the show, which we feel are really sort of fundamental to feeling like you're in Middle-earth, but once Sauron is openly on the move and working his plans, things get rather interesting."

According to the report, sources claim that Amazon Studios is a confusing and frustrating place to do business. A veteran producer reportedly said, "There has been no sense of what the philosophy is."

A veteran showrunner shared that Amazon does not have an identity when it comes to its content. "There's no vision for what an Amazon Prime show is," the source shared. "You can't say, 'They stand for this kind of storytelling.' It's completely random what they make and how they make it."

However, for Amazon, shows like The Rings of Power are the drivers for the growth of the platform. "The proof exists that the giant tentpole shows are driving people to subscribe to Prime," Salke said.

Amazon has planned five seasons

for The Lord of the Rings: The Rings of Power. The studio is currently working on the second season

which will likely premiere in 2024

.

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