Nintendo is releasing a "Mario Red" Switch OLED in October

The console hits the market just ahead of the release of Super Mario Bros. Wonder, a brand-new 2D platformer that will feature Mario and his regular ensemble - Luigi, Yoshi, Princess Peach, Toad, and Daisy. Slated to launch on October 20, the game introduces an array of new features including the Wonder Flower, which alters each stage in unique ways, and new power-ups like one that transforms Mario into an elephant. But don't expect a bundle; Nintendo has clarified that the Mario Red Edition won't include the game, which makes sense given the staggered release dates.

While Nintendo has shown no reluctance in rolling out special editions of its consoles - previous editions were themed around Super Mario 3D World + Bowser's Fury, Splatoon 3, and Pokemon Scarlet and Violet - the release of this Mario Red Edition OLED Switch has a distinctive aura. It's both a celebration of Mario's universe, coinciding with the launch of the theme park and movie releases, and a move that adds a dash of excitement to the existing OLED lineup. That lineup, which initially launched in 2021, was already a leap over its 2017 predecessor, featuring a larger OLED screen and a sturdier kickstand.

And let's not overlook the timing. Nintendo's strategic launch schedule plants the Mario Red Edition right into a thriving market, as lifetime sales of the Switch have reached a staggering 129.53 million units as of mid-way this year. Even if the brand faces competition from devices like the Steam Deck and Sony's upcoming PlayStation Portal, the Nintendo Switch OLED has carved out its own niche. The release of this special edition appears to be designed to sustain the momentum, especially with rumors of a potential new Switch - a "Switch 2," if you will - already circulating for a possible release next year.

Whether you're a Mario die-hard, a Switch enthusiast, or someone who loves the color red, the Mario Red Edition offers a unique blend of branding, design, and gameplay that stands as a testament to Nintendo's ability to keep things fresh.

With its subtle Mario motifs and rich, eye-catching color, it encapsulates what makes the Nintendo ecosystem engaging - a mix of nostalgia, innovation, and that irreplaceable Nintendo magic.