Xbox Game Pass is the best video game subscription service on the market, and it isn't even close. The Game Pass' dominance even forced Sony to revamp PS Plus earlier this year. But, while it's an industry-leading service, the Game Pass isn't as successful as you'd like to think. Microsoft mentioned in an earlier report that the Game Pass has failed to hit its growth rate for two years straight. In an attempt to stop it from being three in a row, Microsoft wants to undercut its biggest competitors in terms of price point.
According to several credible resources as well as a ResetEra thread, Microsoft is asking its users what they'd fall if they added a cheaper tier to the Xbox Game Pass, preferably one that's supported by ads. If implemented, the ad-supported Game Pass tier would cost only $3 dollars a month and give users access to quality games content albeit with limitations. For example, instead of getting new games day and date, subscribers will have to wait for 6 months for new games to hit the service. But, past first-party Xbox games will be available. Also, the only other caveat is you'll need to view an ad before you start playing a game.