The Marvel Cinematic Universe is reportedly undergoing a significant shift in narrative direction, particularly concerning Jonathan Majors and the Multiverse Saga's overarching villain, Kang the Conqueror. The recent talks of this still-to-be-confirmed change emerges amidst various challenges faced both by Marvel Studios and Disney as well as the controversies surrounding Majors with the mixed responses to recent MCU projects.

Jeff Loveness, known for his work on Ant-Man and The Wasp: Quantumania and as a writer for Rick & Morty, was said to have been hired as the scriptwriter for Avengers: The Kang Dynasty in September 2022. His excitement about the role was evident in his social media interactions following the announcement. Unfortunately, the recent developments hint at a dramatic shift in Marvel Studios' plans. Specifically, Joanna Robinson, a reporter for Vanity Fair and co-author of the book, MCU: The Reign of Marvel Studios, revealed on the House of R podcast that Loveness is no longer involved with Marvel Studios.

Joanna Robinson, a reporter for Vanity Fair and co-author of "MCU: The Reign of Marvel Studios," revealed on House of R, podcast she hosts alongside Mallory Rubin, that Loveness is no longer working for Marvel Studios. This departure is significant as Loveness was deeply involved in the Kang storyline, and his exit indicates that Marvel may be steering its multi-billion dollar franchise away from this narrative arc. This change in direction was further corroborated by insider Jeff Sneider, who had earlier speculated about Loveness's detachment from Avengers 5.