Xbox boss Phil Spencer might have said that Halo Infinite is not a "make it or break it" game for the Halo franchise, but actions speak louder than words.

As we approach the game's expected holiday 2021 release window, Microsoft is doubling down on its marketing campaigns for Halo. Most recently, we saw the franchise's poster vehicle, the Warthog, make a surprise appearance at the world premiere of Ryan Reynold's latest movie, Free Guy.

In addition to this, there's Microsoft's latest partnership with international doughnut chain, Krispy Kreme, which also helped confirm that Halo Infinite is indeed going to release in late 2021.

For Microsoft's latest effort, the software giant has teamed up with an old tech buddy in Google to add Halo-themed content in Waze.

What is Master Chief doing in Waze?

Never Get Lost With Master Chief As Your Waze Guide