When it comes to marketing, a dash of innuendo can sometimes give your message the viral edge it needs. That's what seems to have happened with PlayStation's recent promotion of the much-awaited Marvel's Spider-Man 2 game. What's the attention-drawing phrase, you ask? Treat yourself to 19 inches of Venom and more with the Marvel's Spider-Man 2 Collector's Edition.
Launched via the PlayStation UK Twitter account, this slogan managed to arouse more than just curiosity; it's stealing all the headlines and have become a full-blown internet sensation.
So, what exactly does "19 inches of Venom" refer to? No, it's not some spicy Easter egg hidden in the game; it's actually the height of the Venom statue that comes with the Collector's Edition of the game. This highly detailed piece features a massive Venom squaring off against New York's dual Spider-Men, Peter Parker and Miles Morales. The statue captures a moment of drama and tension, with Miles in mid-air, about to land his signature bio-electric punch on the towering villain.
Yet, the internet being what it is, this seemingly innocuous phrase has been turned into something far naughtier. The reactions ranged from snarky comments like, "Weird choice of words PlayStation," to cheekier ones asking, "You mean the figurine, right?" Another comment aptly stated, "Someone in marketing today is getting a fat bonus check with the most nastiest side eye the department has ever seen.


