"Shark Week" is a week-long TV series on Discovery Channel that heavily features shark-based programming. Lionsgate is putting its twist on the popular annual programming block by swapping out one of the deadliest predators known to man with one of the most lethal hitmen to grace the big screen.
"Wick Week" is what Lionsgate wants to call the post-Super Bowl marketing push for John Wick: Chapter 4, a little over one month ahead of its explosive release in March. After the 30-second teaser shown at Super Bowl LVII, Wick Week will feature several exclusive content drops for the next John Wick movie over the next five days. The first is an IGN exclusive character poster showing Keanu Reeves' titular character in Paris with the Eiffel Tower serving as the backdrop.
Chad Stahelski will once again return to helm John Wick 4, which will see the so-called "Babayaga" discover a way to take down The High Table. Unfortunately, doing so is much easier said than done. If Wick wants his freedom, he'll have to make new friends and enemies as well as see some of his old colleagues turn on him.
With that said, the latest John Wick: Chapter 4 posted is a teaser for larger things to come on February 17.