Alan Wake II's release is turning heads. It's a surprise contender for the GOTY award, amassing high scores from reviews on Metacritic just days after it scared away PC players with its high requirements. Now that the sequel to the cult classic is set to launch on October 27 across both console and PC, most can't wait to get their hands on it. However, for those PC gamers eager to snag their copy on Steam, they're in for a disappointment. Alan Wake II, at least at its launch, will be an exclusive title for the Epic Games Store. But why this exclusivity?
The answer lies in the business dealings between the game's developer, Remedy Entertainment, and Epic Games. Epic Games funded the development of Alan Wake II AND covered the costs for the 2021 remaster of the original Alan Wake. Given this financial involvement, it's clear why the game's exclusivity might lean towards the Epic Games Store. As the publisher of Alan Wake II, Epic Games has the decisive power regarding where the game is sold.
Epic Games' strategy to grow its platform has been well-documented. In the pursuit of establishing a stronger foothold against Steam, the leading figure in the PC gaming market, Epic Games has been known to entice developers with slews of financial incentives. These incentives might include covering development costs or offering attractive revenue shares. For instance, recently in August, Epic made a compelling pitch to developers: a full 100% of a game's sales revenue for the initial six months, provided they launch their games exclusively on the Epic Games Store.
