Inside Out 2 is making waves. The highly anticipated follow-up to the 2015 animated hit has set a new record, becoming the most-watched animated trailer in the history of the House of Mouse.

Per Disney, the teaser for Inside Out 2 garnered an astounding 157 million views within the first 24 hours of its release, surpassing the viewership record previously held by the trailer for 2019's Frozen 2. What makes this achievement even more noteworthy is the fact that nearly half of the total views came from TikTok, highlighting the platform's significant role in generating viral marketing success.

Less than a month into Disney's active engagement on the platform as a content hub, TikTok has swiftly proven to be a rewarding venture for the company and is poised to be the new frontier for businesses seeking audience engagement. Pete Docter, Pixar's Chief Creative Officer, conveyed the studio's enthusiasm about this achievement.

In an official statement, he stated, "We are thrilled so many people have tuned in to check out the new trailer for 'Inside Out 2.' When the first film came out, we knew that by telling a story where we could see our emotions — those little voices inside your head — there would be so much more to explore than we could possibly fit into one film."