Inside Out 2 is making waves. The highly anticipated follow-up to the 2015 animated hit has set a new record, becoming the most-watched animated trailer in the history of the House of Mouse.
Per Disney, the teaser for Inside Out 2 garnered an astounding 157 million views within the first 24 hours of its release, surpassing the viewership record previously held by the trailer for 2019’s Frozen 2. What makes this achievement even more noteworthy is the fact that nearly half of the total views came from TikTok, highlighting the platform’s significant role in generating viral marketing success.
Less than a month into Disney’s active engagement on the platform as a content hub, TikTok has swiftly proven to be a rewarding venture for the company and is poised to be the new frontier for businesses seeking audience engagement. Pete Docter, Pixar’s Chief Creative Officer, conveyed the studio’s enthusiasm about this achievement.
In an official statement, he stated, “We are thrilled so many people have tuned in to check out the new trailer for ‘Inside Out 2.’ When the first film came out, we knew that by telling a story where we could see our emotions — those little voices inside your head — there would be so much more to explore than we could possibly fit into one film.”
Much like its predecessor, Inside Out 2 will continue Riley’s journey, delving into her ongoing relationship with her own emotions. Now navigating the challenges of adolescence, Riley’s life is expected to become more intricate as she encounters unfamiliar emotions.
Among the four new emotions entering the narrative, Disney has unveiled Anxiety in the recently released trailer. While there is no official confirmation on the other emotions, we suspect it will be Envy, Ennui, and Embarrassment joining the original quintet of Joy, Sadness, Anger, Fear, and Disgust. Riley’s new emotions mirror what the average person feels in their teenage years when they start becoming more aware of themselves and susceptible to peer pressure.
The first Inside Out film followed Riley as an 11-year-old and explored the different emotions that entail. Because of this, Pixar’s decision to explore her emotions in her early teenage years is the logical next step. But, the pivotal question still remains: can Pixar, and by extension, Disney, successfully execute the concept and deliver a sequel that stands on par with the brilliance of the original film?
The first Inside Out film set a high bar, grossing close to $900 million at the box office and receiving critical acclaim and audience praise. Luckily, the company has demonstrated its prowess in creating successful sequels with other franchises, including the Frozen franchise despite Inside Out 2’s trailer surpassing that franchise’s second entry’s trailer as the most-viewed animated trailer. That franchise is on course for a third installment, with Disney’s Chief Creative Officer recently revealing it’s in development.
Inside Out 2 is set to premiere in theaters on June 14, 2024.
