No, Glorbo is not coming to World of Warcraft

According to Zleague, WoW players were reportedly thrilled about the incoming Glorbo, discussing its potential impacts on the game - impacts that, in reality, were nonexistent. Further fictional features, like the controversial "Klikclac" and "zoop," were also picked up and incorporated into the AI-generated article.

In the spirit of the joke, other Reddit users and even WoW developer Kyle Hartline played along, contributing to the feigned hype. But the plot unraveled when kaefer_kriegerin declared victory, causing the farcical Zleague article to be taken down, though it still exists within the Internet Archive's Wayback Machine.

While it was a moment of victory for the WoW community, it also highlighted the pitfalls of AI journalism. As AI continues to play an increasingly prominent role in news creation, the incident serves as a stark reminder of the importance of human verification and journalistic integrity. This case exposed AI's current inability to discern credibility, opening the door to potential misinformation and, in some instances, outright falsification.

The now-deleted Glorbo piece also found its way onto another site, The Portal, which later modified the post to tag it as a "Satire" post before removing it completely.

Notably, this isn't an isolated incident of AI missteps. Despite such errors, AI-generated content remains on the rise. Yet, the Glorbo incident demonstrates that AI tools, while impressive, currently lack the discernment and validation that human journalists offer.

As AI technology evolves, this will undoubtedly become a critical point of contention. Developers like Ubisoft have explored AI tools for different uses, and Google is working on an AI tool to assist journalists. However, this episode with Glorbo has added a new wrinkle to the conversation.