Video game ads aren't coming to Electronic Arts' games anytime soon. Or, at least, that's what the California-based video game company is claiming after rumors of it introducing in-game video ads to its games started popping up after its latest partnership was announced.
EA's latest partnership sparks false rumors
Partnerships and acquisitions are a great way to tell what a company is planning to do next. So, when news broke that Electronic Arts had struck with Simulmedia, fans expressed concern. After all, Simulmedia is the very same company that is behind the playerWON in-game advertising system that awards players for watching video advertisements in games.
It also didn't help that, on the other side of the deal, this is EA we are talking about. The publisher is known for its money-centric business practices and in-game ads would certainly fit in with its reputation.
Lest we forget, EA once released premium loot boxes for Star Wars Battlefront 2, which destroyed the competitive fairness in the game. There were items and perks inside the said loot boxes that could affect the outcome of matches on their own. This, among other transgressions, led EA's reputation among gamers to sour even further.