Netflix is still the single largest streaming platform in the world in terms of userbase, but its days at the top are over because of Disney.
According to Disney, its number of streaming viewers has now surpassed Netflix after it saw an increase of 14.4 million additional customers in the past quarter. On the other hand, Netflix is still losing subscribers by the millions after posting its first negative subscriber gain a few months back. As a result, Netflix's subscriber number of 220.7 million is now fewer than the 221 million streaming customers that Disney has across Disney+, Hulu, and ESPN+.
To make matters worse, analysts believe that Disney's current dominance will only make it much harder for Netflix to recover its spot at the top if that's still even in the cards. Keep in mind that Marvel Studios just revealed its full Phase 5 slate. If you add this to the cheaper ad-supported tier that's coming in December, things suddenly aren't looking too good for Netflix.
To make matters worse, Netflix is believed to be taking a different approach with its ad-supported tier once it launches next year.