Boosting, matchmaking, gold-selling, and escrows are all in-grained within the World of Warcraft culture. Organizations have made a ton of profit by offering such services to MMO players for years. However, in a surprising but very welcome turn of events, Blizzard just made it clear that it will no longer tolerate such "non-traditional services" in World of Warcraft anymore.
As part of its upcoming policy change, Blizzard confirmed that it will not hesitate to ban anyone involved in the aforementioned activities.
In a lengthy statement, Blizzard detailed all the changes coming to World of Warcraft. In particular, the controversial developer listed organizers offering non-traditional services such as boosting, matchmaking, and escrow, as well as gold-selling. The studio detailed that it will warn, suspend, and if not ban anyone found in violation of the new policy change. Blizzard ends its statement by asking boosting organizations to "cease doing business in World of Warcraft immediately.
"Boosting" is a blanket term used to describe services based on players paying to get something done for them. It can be anything from going from level 1 to 60 or paying someone to get them through difficult raids for achievements and rewards. But, while this is a step in the right direction, fans worry that it's far from enough. Specifically, fans are pointing out that Blizzard is only going after big operations, which can still use the trade chat to sell their "non-traditional services."