Bandai Namco finds success with Tekken 8 demo release

Games have also become more graphically advanced and complex, making it difficult to create demos that adequately represent the game without giving away too much. For example, creating a demo for an open-world game like Grand Theft Auto without allowing players to experience its primary appeal - free exploration - would be quite the challenge and, in a way, potentially misleading​​. But, this hasn't seemed to have stopped a growing number of video game studios, especially those headquartered in Japan like Square Enix, and now, Bandai Namco, from giving audiences a chance to play their upcoming games.

It remains to be seen if Tekken 8's successful demo will encourage other developers, but it has clearly defied concerns.

The aforementioned Tekken 8 demo offered various gameplay modes, including a snippet of the story, arcade quest, as well as a vs mode, effectively showcasing the game's features and encouraging players to pre-order. This comprehensive approach provided enough content to get a feel without giving away too much.

By offering players a taste of Tekken 8's gameplay, Bandai has increased the excitement and anticipation but also build trust with audiences by showing a commitment to quality and player satisfaction.

With Square Enix expected to release a demo for Final Fantasy 7 Rebirth ahead of its release on February 29, it's safe to say that the age of video game demos is far from the dead.

Tekken 8 will be available to play on PlayStation 5, Xbox Series S/X, and PC (via Steam) on January 26.